Offer Alignment Audit: Are You Selling What You’re Called to Do?
Stop selling what drains you. Start leading with what defines you.
“Is what you’re selling right now truly what you were called to deliver—or just what you think people will buy?”
“Each of you should use whatever gift you have received to serve others…” – 1 Peter 4:10
The Real Cost of Misaligned Offers
Have you ever set a big, exciting goal—only to feel weighed down by the day-to-day demands that drain your energy?
You’re not alone.
Many entrepreneurs launch into a new year with bold plans but quickly lose momentum.
Why?
Because they’re building on a foundation that drains them, not one that drives them.
✅ You’re not called to sell everything you’re capable of doing.
Legacy is built when you focus on your grace lane, not your hustle list.
✅ Just because it works doesn’t mean it aligns.
Success is not a substitute for stewardship. If an offer is stealing your joy or clarity, it’s time to shift.
✅ Your offer is a vehicle for transformation.
Make sure it’s driving the right mission, not just generating revenue.
Identifying the Energy Drains in Your Offer Suite
Before you can align your offers with your calling, you need to clear out the clutter.
Think of this like an energy audit for your business.
What’s draining you?
What’s distracting you from your true mission?
Common Energy Drains:
Misaligned Offers: Services you deliver just because they sell, not because they fulfill.
Overcommitment: Saying yes to every opportunity out of fear, not faith.
Unclear Boundaries: Offers that don’t respect your time, energy, or values.
Uninspiring Clients: Working with people who drain rather than energize you.
The Offer Alignment Audit (5 Key Filters)
Use this simple scoring system to evaluate whether each of your current offers is aligned with your calling, capacity, and convictions:
Category Question Score (1-5)
Calling Does this reflect what I feel called to do long-term?
Conviction Am I deeply connected to the why behind this offer?
Competence Does this draw on my strengths and experience?
Capacity Can I deliver this sustainably, without burnout?
Conversion Is this solving a real, urgent problem for my ideal client?
Add up your scores for each offer. If it’s not a 20 or above, it might be time to rethink it.
Refine, Retire, or Rebuild
Once you’ve audited your offers, it’s time to take action.
Not everything needs to be cut.
Some things just need a tweak, while others might need a full rebuild.
A. Keep & Refine – What offer needs a refresh or reframe (not a full rebuild)?
Shift pricing, delivery model, or audience.
Clarify your messaging to attract aligned clients.
B. Pause or Retire – What needs to be phased out because it’s no longer aligned?
Release it with gratitude, not guilt.
Make space for what’s next.
C. Rebuild or Birth – Is there a “buried offer” that reflects your current calling but hasn’t been launched?
Bring it to the surface.
Craft it for the season you’re in, not the one you’re leaving.
Activate Your Alignment
It’s one thing to identify misaligned offers. It’s another to do something about them. Take a moment to reflect:
Journal Prompts:
Which offer feels most aligned right now?
Which one feels heavy or forced?
Which one served a past season but no longer fits your future?
What small shift could turn a draining offer into a life-giving one?
Make the Declaration
“I only sell what I’m graced to deliver.
My offers reflect my calling, not just the culture.
I build from alignment, and legacy follows.”
Ready to Align Your Offers with Your Assignment?
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Let’s root deep.
Let’s reach wide.
Let’s build what outlives us.
— Carolette, The Mindset Mechanic
