Purpose Is Personal: Finding Your Thread

💡 Purpose Isn’t Invented—It’s Uncovered

One of the questions I’m asked the most is:

“How do I discover my passion, calling, and purpose in life?”

It’s a big question—one we’ve all wrestled with at some point.

And instead of giving you a formula, I want to offer three reflection tools that have helped me make purpose personal.

✨ Purpose Doesn’t Always Start With Passion

When I started my first three companies—foreclosure cleanup, tutoring, and freight transportation—I wasn’t passionate about what I was doing.

But I was curious.

Curious about building something that could create income, serve others, and make an impact.

What fueled me wasn’t the industry—it was the process of creating.

Seeing a website come to life, watching customers say “yes,” and knowing I had built something that mattered.

With every venture, my purpose came into focus—like adjusting the aperture on a camera.

Today, I'd like to share 3 strategies that will help you discover your passion, your calling, and your purpose in life.

🔁 Strategy 1: The Vitality Venn Diagram

Draw a 3-circle Venn diagram. Then ask yourself:

1. What do I enjoy doing—now?
What energizes you—even something simple like jump roping or journaling? As it pertains to your career, maybe you enjoy speaking or reading God's Word. If you're not doing it right now, do you really enjoy it? If so, you need to start doing what you love. Your passion doesn’t need to be a business model right away—I'll get you there—but it should be a signal.

2. What do I excel at doing—now?
What do others come to you for? What’s your “easy button” skill that others find hard? What are the common themes in your life? These are clues to how you can be of service to others.

3. What does the world need from me—now?
Is there a human need that stirs your soul? Are there convictions that drive you to frustration? Maybe it's a failing education system, broken logistics plans, sick-care medical practices, unqualified leadership?

Your purpose lies in the middle. Like a needle and a thread, your purpose is found in the eye of intertsectionality.

🏗 Strategy 2: Think 300 Years From Now

Ask yourself:

“What could I build today that would still exist in 300 years?”
“What would I do—even if I weren’t paid to do it?”

When I think of legacy, I think of businesses like E.E. Ward Moving & Storage Co., the oldest Black-owned business in America—founded in 1881 and still operating and black owned today.

That’s not just a business. It’s a vision, a structure, and a cultural legacy.

Ask yourself: What am I building that’s meant to last? What is the best use of my time that would benefit the future.

💰 Strategy 3: The Billion-Dollar Purpose Question

If I handed you a billion dollars and said:

“Use this to make the world better. What would you do?”

You’d probably find yourself naturally prioritizing legacy.

And here’s the truth—you don’t need a billion to start.

Start now, in small, intentional ways that reflect your highest vision.

🔥 Final Thoughts

Purpose isn’t hidden—it’s just layered under noise. Purpose is waiting for your pursuit to discover it.

Ask better questions. Follow the threaded needle. Make your purpose personal.

Before you go, I’d love to hear from you:

👉 What insight from this post hit home the most?
👉 What are YOU building that will outlive you?

Join the conversation in our Legacy Builder Newsletter, where we talk about legacy, leadership, and building what matters—on purpose.

~ Carolette

Let’s root deep. Let’s reach wide. Let’s build what outlives us.

✅ Bonus Offer

Would you like a free download of the Vitality Venn Diagram worksheet or the “Billion-Dollar Purpose Journal”?

Let me know, and I’ll send it to you!