
Root Before You Reach: Why Identity Comes Before Strategy
🧭 You Don’t Need Another Plan—You Need to Remember Who You Are.
If I could go back and do one thing differently...
I would have closed my trucking business sooner.
Not because it wasn’t successful—but because I was trying to save a structure that was never truly aligned with my divine purpose.
In 2023, I found myself exhausted.
Burned out.
Fighting to keep something alive that no longer reflected who I was.
I didn’t have a clear direction.
I didn’t have a grounded schedule.
And for a while, I didn’t even have the energy to start over in a new business.
But eventually, I realized something profound:
It’s not your strategy that sustains you.
It’s your identity.
🔥 The Power of Letting Go
I was trying to save a sinking business that was built out of sequence.
I hadn’t rooted myself in identity before I reached for results.
And it cost me momentum, peace, and clarity.
I learned the hard way the power of letting go means letting go of ego:
✅ Strategy without identity leads to self-abandonment.
When you build for applause and awknoledgement instead of alignment, you lose yourself.
✅ The right opportunities will pass you by if your identity isn’t rooted.
You’ll chase what’s impressive instead of what’s inspired.
✅ Legacy requires roots before results.
Fast fruit doesn’t last when the roots are shallow.
🏔 When Growth Feels Like a Mountain
Every founder knows this feeling:
You finally hit a breakthrough…
You onboard a new hire…
You celebrate a big win…
You secure additional funding...
And suddenly, you’re hit with a setback that makes you question it all.
The next peak feels impossible.
You wonder if you were ever built for this to begin with.
That’s why I share this.
To remind you:
🌱 You don’t need to “figure it all out.”
You need to remember who you are.
💡 The Shift That Changed Everything
When I finally reviewed my SWOT analysis, I didn’t just see business gaps—I saw identity gaps.
I realized that my success started to decline the moment I drifted from purpose.
“You can’t build sustainably until you build authentically.”
Now, everything I create starts with identity.
Everything I teach comes from alignment.
Because you don’t need more hustle—you need deeper roots.
📣 Ready to Build What Lasts?
If you’re in a season of growth, transition, or redefining, you’re not alone.
That’s why I created the Legacy Builder Newsletter—a space to talk about:
Building with purpose
Leading from identity
Creating what outlives you
📬 Join us now and get tools, prompts, and frameworks to help you build what matters.
— Carolette
Let’s root deep. Let’s reach wide. Let’s build what outlives us.