Root Before You Reach: Why Identity Comes Before Strategy

🧭 You Don’t Need Another Plan—You Need to Remember Who You Are.

If I could go back and do one thing differently...

I would have closed my trucking business sooner.

Not because it wasn’t successful—but because I was trying to save a structure that was never truly aligned with my divine purpose.

In 2023, I found myself exhausted.

Burned out.

Fighting to keep something alive that no longer reflected who I was.

I didn’t have a clear direction.

I didn’t have a grounded schedule.

And for a while, I didn’t even have the energy to start over in a new business.

But eventually, I realized something profound:

It’s not your strategy that sustains you.
It’s your identity.

🔥 The Power of Letting Go

I was trying to save a sinking business that was built out of sequence.

I hadn’t rooted myself in identity before I reached for results.

And it cost me momentum, peace, and clarity.

I learned the hard way the power of letting go means letting go of ego:

✅ Strategy without identity leads to self-abandonment.
When you build for applause and awknoledgement instead of alignment, you lose yourself.

✅ The right opportunities will pass you by if your identity isn’t rooted.
You’ll chase what’s impressive instead of what’s inspired.

✅ Legacy requires roots before results.
Fast fruit doesn’t last when the roots are shallow.

🏔 When Growth Feels Like a Mountain

Every founder knows this feeling:

You finally hit a breakthrough…

You onboard a new hire…

You celebrate a big win…

You secure additional funding...

And suddenly, you’re hit with a setback that makes you question it all.

The next peak feels impossible.

You wonder if you were ever built for this to begin with.

That’s why I share this.

To remind you:

🌱 You don’t need to “figure it all out.”
You need to remember who you are.

💡 The Shift That Changed Everything

When I finally reviewed my SWOT analysis, I didn’t just see business gaps—I saw identity gaps.

I realized that my success started to decline the moment I drifted from purpose.

“You can’t build sustainably until you build authentically.”

Now, everything I create starts with identity.

Everything I teach comes from alignment.

Because you don’t need more hustle—you need deeper roots.

📣 Ready to Build What Lasts?

If you’re in a season of growth, transition, or redefining, you’re not alone.

That’s why I created the Legacy Builder Newsletter—a space to talk about:

• Building with purpose

• Leading from identity

• Creating what outlives you

📬 Join us now and get tools, prompts, and frameworks to help you build what matters.

— Carolette

Let’s root deep. Let’s reach wide. Let’s build what outlives us.